ABOUT
Brand strategy and marketing direction for established companies.
Fora Agency, founded by Georgina Kostara, is the senior marketing partner for established companies without an in-house team. From digital footprint to corporate PR, the work draws on more than two decades across fashion, beauty, lifestyle and hospitality, where design craft meets commercial leadership.
THE ROUTE HERE
Design craft and commercial leadership, in the same career.
She studied at the London College of Fashion, where she earned a BA (Hons) in Product Development for the Fashion Industries, and continued her training at the University of the Arts London with short courses in Experimental Fashion Design and Interior Styling at Central Saint Martins, and Digital Marketing at the London College of Communication.
She has worked across the full breadth of the fashion and textile industry. She designed and ran her own label, georginakostara.com, building both its retail and digital presence. She led the family business, Cassander S.A., a Thessaloniki-based womenswear export company. In 2017, she founded Fora Agency in Athens.
She is also the founder and creative force behind Fora Shop, a wearable-art line of scarves, pareos, and clothing.
WHY IT WORKS THIS WAY
One partner, accountable for the whole picture.
That range is the reason Fora works the way it does. Design, production, retail, export, and marketing are not separate skills here, they are one continuous experience of how a brand actually gets built and sold. Companies get a single senior partner accountable for the whole picture, with a network of specialists briefed and managed around each project.
PRINCIPLES
Across every project, the practice rests on the same four things.
- An eye for aesthetic.
- A respect for the client's DNA.
- An instinct for what's relevant now.
- A refusal to produce work that looks like everyone else's.